Google is testing for local businesses to promote specific content, which can be shared directly from the “card carousel” in search results.
Google is experimenting with new “Local Business Cards” in search results that short features content visible from local businesses below the first search results.

For testing, below are two screenshots that showcase local businesses participating: A Healthy Choice Massage & day spa.

Google experiments in a “few dozen” local businesses. It’s all custom content and not being drawn from Google My Business or any other feeds. It represents the first time by Google, which has introduced or allowed animation/GIFs on the search results page.
Some time it will display same content or information highlighting the business’ products or services in ways for example: Escape Pod Comics.